How to say “I love you”
Love is scary. Sweaty. Sappy.
Often overwhelming. Definitely brave.
It can be hard to tell them how you feel …
Dropping your teenager at school and yelling goodbye so everyone can hear?
Embarrassing.
Letting him know you got life insurance? Mom of the year.
The next time you struggle with “I love you,” let them know you got life insurance instead.
History
Life Happens (LH) is a nonprofit organization founded in 1994 by industry leaders who recognized the need to provide more people with educational information about life insurance and related products.
As of 2024, LH, The National Association of Insurance and Financial Advisors and the Society of Financial Services Professionals have come together as one organization. The expanded organization retains all three brands under the NAIFA umbrella and leverages each organization’s strengths to create a greater impact for the industry, financial service professionals and consumers.
Life Happens’ mission is to educate consumers. LH don’t sell anything, and don’t endorse any particular insurance products or companies. As a nonprofit be assured that the information provided about the importance of life insurance, disability insurance, long-term care insurance and annuities in a sound financial-plan is neutral and unbiased.
Life Happens fulfill this mission in two ways:
by sharing the educational message via LifeHappens.org website, press coverage and social media so LH can directly reach the greatest number of people possible by partnering with partner insurance companies so they can share the content and message with their agents and clients.
LH coordinates three major annual awareness campaigns, creates educational marketing and social media content, and conducts industry research to help achieve our mission. LH also lead two programs that show the true power of insurance products: Real Life Stories and the Life Lessons Scholarship Program.
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